About VAXA.
VAXA is a creative launch studio built for products that need sharper positioning, stronger films, and a clearer reason to exist in the market.
Sheldon Schwartz
Sheldon Schwartz founded VAXA to help ambitious technology companies turn breakthrough products into market moments.
His path into launch work started unusually early: he worked for NASA at 15 and graduated from college at 18, drawn from the beginning to the edge where technology, imagination, and public belief meet.
Trained as a commercial film director, he built his practice around the point where strategy becomes visible: the name, the position, the story, and the film all working as one system.
Before VAXA, he spent nearly a decade inside DJI's creative core, joining in 2013 when the Shenzhen office was still a single floor of a research building. His work helped move DJI from hobby gear into a global creative technology brand, shaping product positioning, helping ship names including Inspire and OSMO, and directing launch campaigns across more than fifteen countries.
VAXA carries that discipline into launches where the story has to be as strong as the technology. Products do not compete objectively. They compete through perception.
The team behind the work.
A strong in-house team of directors, art, VFX, and launch operators — extended by an international collective of acclaimed boutique studios who work exclusively with us. We assemble the right senior crew around each launch and run it as one tight unit.